The Aral Sea

•  The Aral Sea has been steadily shrinking since 1960s. Why is there no attention towards the drainage of the Aral Sea?

The reason the Aral Sea hasn't been getting much attention is because of all the pressing issues in our world.  Also, since the target audience from which organizations seek support is young people in North America, it proves difficult to come up with a snappy, clever, badass, heart-string-tugging appeal.  After all, our generation has a lot going on.  More important issues selfishly blind teens: Do I have enough money to go buy those jeans?  Can I go out this weekend?  Since things are happening so fast and since the generation in question is always 'on the go', it is difficult to get a teenager to take time out of their day to care about some sea in Asia.

Although I personally find it sad, the above paragraph is sadly the truth for the majority of my generation.  Along with this tragic reality, there are so many things happening that it is hard to be independent from the news and take on an issue on your own.  For example, if Syria is dominating the news stations, that is the only thing people will be talking about.  This can be said with every issue that exists in our world today.  If an issue is not attractive and won;t bring in high ratings, news stations have no incentive to broadcast about it.  Besides, isn't watching roadside bombings and terrorist negotiations much more thrilling than watching a sea dry up?